BEACON STREET GIRLS SKINCARE
We said “OMG” to packaging design that “totally” resonated with young shoppers.
When you’re 13, you judge a skincare product by its bottle. Our system leveraged
the popularity of characters from a popular book series. Our hip, flexible packaging
system caught the eyes of the ‘tween’ crowd in malls all across the country.
Product flew off the shelves. For real.
![](https://bcochran.com/wp-content/uploads/2016/09/Beacon-Street-girls-bottles1.jpg)
![](https://bcochran.com/wp-content/uploads/2016/09/BeconStreetGirls_0009.jpg)
![](https://bcochran.com/wp-content/uploads/2016/11/Beacon-street-girls-Maeve_5.jpg)
![](https://bcochran.com/wp-content/uploads/2016/09/Beacon-Street-girls-bottles-glarelesss.jpg)